ANAHEIM, Calif. — Source Refrigeration & HVAC has announced further expansion into the southeast United States. Source will now service customers throughout the greater-Atlanta area from a new office in Norcross, Ga. This latest expansion is on the heels of the company’s move into the Florida market.

“Establishing a presence in the greater-Atlanta market has been part of our strategic growth initiative for quite some time,” said Lauren Abrams, president and CEO. “The market demographics, well-established grocery industry, and the demand for high-quality refrigeration and HVAC solutions line up well with Source’s strengths.”

“We are truly excited about entering the Atlanta market,” said Curtis Ashlock, Southeast region director. “Our new location is perfectly located to enable us to efficiently and effectively serve the Atlanta metro area, as well as outlying areas.”

The new Georgia team will be led by 17-year Source veteran Jeff Johnson, who will be joined by experienced technicians Charlie Harris, Bryan Hayes, and Doug Reeves. “Combining experienced Source leadership with local technical expertise and market knowledge provides a synergy to ensure an excellent level of service for this exciting new market,” said Ashlock.

“We are confident that our wide spectrum of services, which extends far beyond service and maintenance, will help differentiate Source in this established grocery market,” stated Abrams. “Our expertise in design, engineering, installation, and system optimization will enable our customers to reduce their carbon footprint and lower their total cost of ownership.”

According to Source Refrigeration & HVAC, the company designs, installs, services, and manages efficient, sustainable refrigeration/HVAC solutions. Key services provided focus on problem stores, objective design and review, integrated installations, and optimizing and sustaining refrigeration and HVAC system performance. For more information, visit

Publication date: 11/14/2011