OXFORD, Conn. — Eemax Inc., a leader in commercial, industrial, and residential electric tankless water heaters, has selected The Walter F. Morris Co., Foxboro, Mass., as its New England manufacturers representative.

The Walter F. Morris Co., a.k.a. “The Morris Company,” is one of the leading manufacturers representative agencies in New England. “While The Morris Company represents a wide variety of quality plumbing and heating products throughout New England, we strive to make each of our vendors a leader in their market niche,” said Joe McCarthy, president of The Morris Company. “Our ability to establish new products in the marketplace, consistently build sales volume, and service those sales professionally has led to long-standing and successful relationships with our vendors.”

Kevin Ruppelt, Eemax president and CEO, said, “Eemax offers the widest range of products in the electric tankless water heater industry, and our team is eager to continue to grow market share with the support of a seasoned partner like The Morris Company. With their 90-year proven track record of growing product lines, we are confident in their ability to carry their success into new and untapped markets for Eemax. We are looking forward to a long and successful relationship with The Morris Company.”

For more information about The Walter F. Morris Co., visit www.walterfmorris.com. For more information about Eemax, visit www.eemax.com.

Publication date: 08/22/2011