TROY, Mich. — The NEWS 2011 Dealer Design Awards (DDA) microsite again hosts the Reader’s Choice Competition and several product giveaways as well as information on a myriad of new products.

The Reader’s Choice Competition is an interactive bracket competition that pits this year’s winning products against each other in one final showdown. Visitors can vote for their favorite products over several rounds. A final champion will be declared and highlighted in a future issue of The NEWS.

Covering 13 different product categories, each winning entry has a place in the site’s main attraction — the Dealer Design Product Collection. This graphic gallery holds product photos, descriptions, and manufacturer contact information. Users can choose a product from a thumbnail lineup and instantly learn about it in the viewer. Visitors also will have a chance to win different products from the DDA competition in the monthly product giveaway. Participants may enter the product giveaway once daily to increase their chances of winning.

To peruse the product information  and participate in the various events on the site through Sept. 30, go to

For more information or to provide feedback, contact Angela Harris at