BOSTON and CAMBRIDGE, Mass. - Winters Company Plumbing, Heating & Cooling, a Cambridge, Mass.-based company serving customers throughout New England, has launched the second generation of its website -

According to the company, the new website is intuitive and very user friendly. Site visitors can quickly learn about the company, its services, and its team. The website includes resources offering do-it-yourself tips, industry terminology, and a FAQ section. A frequently updated blog provides the latest news and tips. Videos on the site allow visitors to meet the Winters team and see them in action. A service call may be scheduled or an estimate requested online with a single click. Visitors can also talk to one of Winters’ experts online.

“Our new website has all the bells and whistles needed to provide the most up-to-the-minute service and information to site visitors. It enables visitors to schedule an appointment or ask a service question of one of our experts online. The new site was built to be extremely user-friendly, but in addition to that, SEO and lead generation were key elements we wanted to focus on. We’re very pleased with the results,” said Tim Flynn, Winters Company president.

Rocket Media of Arizona was the website architect. According to Ben Kalkman, CEO of Rocket Media, “Winters was looking to make a significant impact on their Internet presence and online leads. As a home service company specializing in heating, cooling, ventilation, and plumbing, it’s important they position themselves at the front of an already competitive industry. When they contacted us they already had a working website, but after their initial consultation realized they were not performing to their full potential. We are proud to help Winters aspire to meet their Internet marketing goals and we are excited to help them continue to grow.”

For more information on Winters Company Plumbing, Heating & Cooling, visit

Publication date:06/07/2010