ROCKVILLE, Md. - The Mechanical Service Contractors of America (MSCA) will hold its 25th annual educational conference Oct. 17-20, 2010, at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Scottsdale, Ariz.

The theme of the conference is “FLIP Your Thinking,” and it features futurist, change maker and entrepreneur Peter Sheahan, business strategist and technology futurist Daniel Burris, leadership expert and football hero Joe Theismann, and others. Topics to be covered include leading change, Generation Y, cost of an hour of service, opportunities in net zero energy buildings, selling energy services, analyzing profitability, sales musts, training investments, and more.

The conference also offers a special one-day optional program: “Increasing Your Maintenance Base to Grow Profits.”

Those who register by July 15 can save $75 off the registration fee. In addition, if you are attending the MSCA educational conference for the first time, you can save an additional $75.

For more information and to register, visit

Publication date:07/12/2010