TROY, Mich. - An hour-long webinar entitled “Selling Geothermal in Today’s Economy: In Demand and Good for Your Bottom Line” will take place on May 20 at 1 p.m. EDT. With the recently announced tax credits, the continued demand for energy efficiency, and the need to go green, this is a very advantageous time to sell geothermal. Phil Albertson, WaterFurnace International VP residential sales and marketing, Philip Jeffers, Energy Design Systems president, Todd Zeplin, Collier’s Heating and Air Conditioning owner, and event moderator, Mike Murphy, editor-in-chief ofThe NEWS, will be on hand to help the audience learn how to take steps to boost the bottom line.

Geothermal technology has garnered a great deal of interest in recent months. During this learning opportunity, WaterFurnace, in conjunction withThe NEWS, will host the first in a series of webinars that will discuss why and how to sell green technology, and how becoming a WaterFurnace dealer provides the opportunity to create increased profitability. Attendees can submit questions during the webinar which will be answered by the panelists.

The event will also be archived for 12 months for viewing, but you must register prior to May 20.

Register at

Publication date:05/04/2009