ARLINGTON, Va. - North American Technician Excellence (NATE) announced that it has launched its new consumer Website at According to NATE, the new site is part of an extensive online marketing program designed to attract consumers through helpful and informative content, while raising awareness of NATE and the value of certification. Dedicated sections address frequently asked questions about heating and cooling needs and provide homeowners with resources related to installation and maintenance.

The site also features NATE’s Consumer Contractor Connection (C3), a locator directing consumers to the nearest residential and/or light commercial HVACR contractor that employs a high percentage of NATE-certified technicians. A local map pinpoints Quality Circle Contractors (those with 80 percent or more certified technicians) and Recommended Contractors (those with at least 50 percent certified technicians), connecting consumers to NATE-certified contractors with a simple click.

“Although the new site is designed with the consumer in mind,” said Rex Boynton, president of NATE, “it also rewards contractors that employ NATE-certified technicians. Every page on the site provides visitors to the site the opportunity to locate the very best contractors in their area - those who acknowledge the value of NATE certification - increasing the number of qualified leads those contractors receive and helping to boost their sales.”

Contractors listed on the Website as part of the C3 referral service can provide specific information about their company, including a brief overview, contact information (address, Website, and phone number), and a list of available services and products, all free of charge.

The Website uses interactive content and informational resources to educate consumers on the benefits of hiring a contractor that employs NATE-certified technicians. It also provides consumers with the opportunity to recommend the Website to potential customers.

Contractors who would like to update their C3 listing should click on the “Consumer Contractor Connection” link on the NATE Website at

Publication date:02/02/2009