INDIANAPOLIS - ICOR International recently implemented a comprehensive new environmental plan, the Green Shot™ Environmental Initiative.

Its primary objectives “are to reduce our company’s environmental footprint, improve corporate efficiency, and use our communication mediums to encourage other companies and individuals to be better stewards of the environment,” said Gordon McKinney, vice president, ICOR.

“Doing the right thing isn’t always easy. Implementing an aggressive environmental program as we have takes a great deal of initial time and energy. But eventually all of the new policies and practices become second nature and it is a real win-win endeavor.”

The Green Shot Initiative has four key components that address environmental issues related to production and administrative activities, facility and grounds, a corporate-supported employee recycling program, and the use of the company’s marketing apparatus to improve the environmental consciousness of the industry.

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Publication date:06/23/2008