ST. LOUIS - Emerson Climate Technologies, a business of Emerson, announced that it has presented a scholarship for the fall 2008 semester to Florida State University graduate student Maria Celeste Eberhardt to aid in her studies in Hispanic marketing. In the spring of 2008, Emerson awarded Antonietta Reyes the first scholarship in support of Florida State University’s Center for Hispanic Marketing Communication. Any students pursuing careers in Hispanic marketing communication are eligible.

“It’s exciting to see this scholarship program taking off. The Hispanic market is growing and is a vital part of the HVACR landscape. It’s important that we support the education of leaders and communicators who will help our industry serve this market effectively,” said Geoff Godwin, vice president of marketing for Emerson’s White-Rodgers division and member of the Center for Hispanic Marketing Communication’s advisory council. “We look forward to helping more bright and deserving students like Antonietta and Maria Celeste.”

With direction and cooperation from Emerson Climate Technologies, Florida State University faculty will choose one recipient of the scholarship per semester for six semesters.

The Center for Hispanic Marketing Communication at the Florida State University is the first of its kind in the United States. The center’s primary goals are to provide training to both students and industry professionals and serve as a source of knowledge about the Latino market through research and experience. This new scholarship program will aid in the continuous achievement of these goals.

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Publication date:06/02/2008