ALBANY, N.Y. - ProTech Systems Inc. (PTS) hosted its second annual “Learn and Earn” seminar, an educational event for its national sales representatives. The seminar brought the reps to the company’s headquarters in Albany for the two-day affair where participants had an opportunity to meet the employees, take a tour of the manufacturing facility, and gain information on new products, the venting industry in general, and sales techniques.
In 2005, Jim Spiak, PTS sales and marketing coordinator, along
with the entire PTS team, developed the educational seminar to train the
front-line reps on emerging trends and technical information about the venting
industry. After years of traveling around the country to trade shows and
conducting seminars at these events, Spiak realized the current structure was
not as productive and efficient as it could be. “Too many distractions and many
of the reps have multiple obligations at trade shows,” he noted.
After the 2006 Learn and Earn, ProTech began enhancing and
improving the structure and content for this year’s seminar. “While we are
educating our reps, they are returning the favor by providing very valuable
information from the field. This feedback helps PTS in developing additional
products, tools, and resources for them. It’s a team effort, and without
effective communication and continuing improvements, the team will never be as
strong as its full potential,” said Spiak.
Attendees had the chance to work hands-on by installing the
newest vent kits for tankless water heaters and by learning how these products
perform in the field. Martin Wawrla, ProTech System’s CEO and president,
felt the sales reps should know the ins and outs of the products they sell and
the best way to learn is by seeing and doing. Craig Sakolish, DeMarco
Sales Agency, also saw the benefits. “I liked the hands-on portion, where we
were able to see the new products and actually go through a mock installation
“Creating a strong business relationship between the reps and our
company is a top priority,” Wawrla said. “Improving the relationship by
educating and communicating is the mission of the Learn and Earn
seminars. We achieve this by engaging everyone within the company to
participate; from the sales team to engineers, the marketing team and the
president, everyone participates and shares their expertise with the
For more information, visit www.protechinfo.com.
Oct. 18, 2007: ProTech Systems Hosts Second â€˜Learn and Earn' Seminar
October 18, 2007