FORT WAYNE, Ind. - WaterFurnace is seeking contractors interested in becoming a WaterFurnace GeoPro Master Dealer.

“With many dealers already participating, and a significant number of other dealers in the process of joining the ranks of this elite group of contractors, WaterFurnace is poised to capture significant market share of the geothermal market with WaterFurnace geothermal systems,” noted Phil Albertson, vice president, sales and marketing, WaterFurnace. “We continue to seek select contractors willing to commit to the master dealer program.”

The program requires extensive installation and service training and commitment to a local marketing program supported by WaterFurnace with professionally produced marketing materials. WaterFurnace GeoPro Master Dealers also receive training on the latest load calculation and energy analysis software to offer homeowners accurate system sizing and a complete savings analysis.

“A WaterFurnace geothermal heating and cooling system can save the typical homeowner up to 70 percent on home energy bills,” Albertson noted. “Most people decide to purchase our product because of its ability to save energy and because it reduces the home’s carbon footprint. A GeoPro Master Dealer has a lot to offer, and we believe we have a lot to offer contractors who are willing to make the commitment to the master dealer program.”

For more information, visit or contact Kelli Hartsock at 260-479-3209.

Publication date:11/19/2007