The training sessions included technical expertise from product line managers. "The cumulative effect of these three-and-a-half days is powerful," said Steve Goble, director of marketing for ABB LVP&S. "Our attendees report that the training focuses their attention on seeing how deep and wide the product, service, and sales tools for these lines extend to. And we see the correlation after the training, as these distributors use the confidence they've gained to help their customers extend more of these products into application."
For more information, visit www.abb-control.com.
Publication date: 11/13/2006