COLUMBIA, Md. - The Association of Specialists in Cleaning and Restoration (ASCR) rebranded itself. The trade group will now be known as the Restoration Industry Association (RIA). The name change is effective immediately. “The new name, Restoration Industry Association, captures the common thread inherent in the function and pursuit of every RIA member business,” said Brian Spiegel, president. “The very nature of what the industry does is ‘restore’ - returning things to their previous or better condition.”

Other aspects of the rebranding will be rolled out in the coming months including a new consumer-oriented Website. Victims of natural disasters such as tornadoes and hurricanes, home or business owners with suspected mold or other environmental hazards, and individuals or companies seeking information regarding rug and textile cleaning will be served by information and guidance from industry professionals.

Industry members will see changes in the revamped fall conference scheduled for Oct. 23-27, 2007, in California, and continued progress on legislative representation. Strategically, RIA intends to become more active in preserving and protecting best practices in the restoration industry, resulting in more options and higher standards for consumers.

“It is a logical progression in our effort to redefine the trade association’s role within the industry,” said Don Manger, RIA executive director. “Our goal is to represent member interests, provide critical information, and take action on important initiatives that affect our members and the customers who rely on their services.”

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Publication date:03/05/2007