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Home » Keywords » Adams Hudson

Items Tagged with 'Adams Hudson'

ARTICLES

Adams Hudson

My Two Cents: Get Hip on the Strip

I’ll be at Service World Expo in Vegas this fall, and you should be, too
Headshot hudson adams
Adams Hudson
August 29, 2016
No Comments

Doing the little things matters. It’s easier than rebuilding a town. Make these part of your culture and the payoff will be strong.


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Adams Hudson

Marketing Magic: Secrets Online Giants are Hiding in Plain Sight

Contractors are poised to use marketing methods previously reserved for billionaires
Headshot hudson adams
Adams Hudson
June 13, 2016
No Comments

In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.


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Adams Hudson

Marketing Magic: 2016 HVAC Marketing Trends

The new normal has taken over the old normal
Headshot hudson adams
Adams Hudson
March 7, 2016
No Comments

Pick a trend, any trend, and hop on board. Or, you can wait for everyone else to start doing it and play catch up — your choice. By being proactive, you can divert more traffic, capture more eyeballs and leads, and slowly cause your competitors to lose relevancy and cool points, which isn’t a bad trend either.


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Adams Hudson

Marketing Magic: What Most Contractors Do that Drive Their Customers Crazy

How to avoid the common irritating habits that drive them away
Headshot hudson adams
Adams Hudson
January 25, 2016
No Comments

Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)


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Adams Hudson

Marketing Magic: Why Your Social Media Marketing is Suffering — and How to Fix It

Take the necessary steps to improve your company’s social standing
Headshot hudson adams
Adams Hudson
December 14, 2015
No Comments

According to word-of-mouth and social-marketing expert Gary Spangler, most businesses do social media wrong. Follow these rules to make sure you don’t fall into a social media trap.


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Adams Hudson

Marketing Magic: It’s All About Me — Not You

Market appropriately and the profits will reflect your efforts
Headshot hudson adams
Adams Hudson
October 26, 2015
No Comments

Let your company, every employee, and your website be a mirror held up so the customer can see himself. It’ll reflect nicely upon you and your profits.


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Adams Hudson

Marketing Magic: Two-faced or True-faced?

Eliminate the anxiety of overselling
Headshot hudson adams
Adams Hudson
September 28, 2015
No Comments

Do you have old-style salespeople or old-style marketing that are sales-focused and performing less than they did just three years ago? Make the shift.


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Adams Hudson

Marketing Magic: Encourage Customers to Write Your Web Content

If a customer struggles with reviews, show them how it’s done
Headshot hudson adams
Adams Hudson
August 31, 2015
No Comments

While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.


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Adams Hudson

Marketing Magic: Sometimes Service is Selling

Serve your customers to the fullest — it’s a disservice to do otherwise
Headshot hudson adams
Adams Hudson
July 27, 2015
No Comments

If you believe in your service, your products, the talent you have to solve problems for customers, and in your people to do the right thing, you have an obligation to serve your customers to the fullest. And, sometimes, selling is the service.


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Adams Hudson

Marketing Magic: Don’t Open the Door for Competitors

Choose Your Words Carefully, and Encourage Customers to Invest in Their Future
Headshot hudson adams
Adams Hudson
June 8, 2015
No Comments

Closing is not an isolated step in the selling process. It’s the natural conclusion to what has already occurred. Still, it’s this last part that sends techs or designated salespeople into confusion.


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More Articles Tagged with 'Adams Hudson'
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