Articles by Lucas McAlpin

As a contractor, you spend a lot of money to bring new customers to your businesses. You have to worry about the intricacies of marketing and advertising, and you try your best to treat every customer like gold…until you don’t.

“Somebody just called me from this number…” What comes to mind when you hear this statement?

I was recently speaking with a contractor who created an Inside Sales position in his company. He made this change because he recognized that recovering revenue that would otherwise be lost is a huge opportunity. To him, it was a no-brainer. An Inside Sales person can recover a great deal of revenue.