Richard Osgood was a contractor for over 20 years and now serves as president of Mail Concepts, assisting contractors with direct mail and subscription. He can be reached at 888-251-2778 or rvosgood@mailconcepts.com or visit the Website at www.mailconcepts.com.

Twenty-First Century Marketing

Richard (Dick) Osgood

January 25, 2010

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Having been involved in advertising and marketing in the HVAC industry for more than 20 years, it’s been interesting to see the changes that have taken place. Because of these changes, new approaches are required for today’s contractor to be successful. Here are some new twists on some old advertising ideas.

On Demand Refrigerant Safety Classes A2L and A3 have a very low GWP, making them a strong, long-term solution for many HVACR applications. However, these refrigerants are classified as mildly flammable and highly flammable respectively. This flammability class raises safety and compliance concerns. This webinar will help you understand these classes, along with the opportunities these refrigerants can offer.

As the HVAC market continues to expand and Variable Refrigerant Flow (VRF) technologies continue to evolve, the demand for contractors with VRF expertise will only grow. This presentation provides thorough insight into the requirements, advantages and opportunities associated with specifying VRF systems and addresses the common misconceptions contractors may encounter in the field.

ACHRNEWS

2019 September 9

In this issue of The NEWS, we present the Residential Heating Showcase, featuring the latest heating equipment to hit residential HVAC. We also discuss developments in the tools and test instruments market.

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