If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.
Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.
A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.
As more and more contractors consider diving into home-performance contracting, many are seeking guidance from numerous organizations that have the experience necessary to help contractors start and/or grow their HPC businesses.
It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business.
While the working relationships that are formed are special, family members also face many challenges, from family arguments spreading to the office to disputes over succession. But many HVAC contractors have learned to successfully navigate these issues and are planning how the business will go forward with the next generation.