Mortgage rates may be on the rise, but the home improvement industry remains strong. Total home improvement product sales in 2005 are estimated to have reached a new record of $291 billion - up 7.5 percent. With the help of continued hurricane rebuilding activity, 2006 sales are expected to increase an additional 4.6 percent to $305 billion.
With the transition to 13 SEER, there is increased focus on making sure systems are installed properly. The same rules apply to 13 SEER as to 10 SEER: Follow all manufacturer's guidelines, and install the system as you would in your own home.
The new construction builder is becoming an increasingly more significant player in the HVAC industry. With specific marketing to the builder strategies, contractors could find themselves on top of a profit wave with few others around.
Conservative estimates were shattered when the Air-Conditioning and Refrigeration Institute (ARI) reported 8.6 million total unitary shipments for 2005: 8,607,501 units to be exact. The year 2005 was the fourth consecutive year of increased sales and growth in the HVAC industry. Last year's totals were 16 percent ahead of the record breaking 7.4 million units shipped in 2004.
Targeted marketing is not always an exact science, but one company is working on a program that is designed to take the frustration out of not being able to reach the right audience with an advertising message in a timely and efficient manner.
A variety of marketing programs await Coleman® dealers, designed to inform and keep their names, products, and services on the minds of customers. Offering a number of business solutions not only promotes a professional image, but also increases top-of-mind awareness.
During a recent luncheon roundtable meeting, several Dallas/Ft. Worth-area contractors talked about some of their business concerns and shared ideas for better business practices.
Many contractors have acquired another business, and it's interesting how acquisition results can so widely vary. Sometimes the new employees mesh with the philosophy and mission of the company. Other times, however, contractors find that their new employees struggle.
With the pool of workers ever dwindling, how is it that some HVAC contractors seem to keep their stables of technicians well stocked? Who better to ask than the winners of The NEWS annual "Best Contractor to Work for" contest.
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