The HVAC industry has always been a price-sensitive business. The importance of knowing your business costs accurately is more important than ever before. Contractors must be expert managers of both labor and material costs. This article focuses on materials, in particular the purchase of galvanized steel.
Billboard advertising is viable for businesses looking to send a simple visual message that can be read in a matter of seconds. The NEWS recently ran an online survey featuring 16 different billboard designs created by HVACR contractors. We asked respondents to pick the three that would be the most eye-catching to a consumer.
In the midst of the changing business atmosphere, Michael Marks, co-founder of Indian River Consulting Group, offered some different suggestions for distributors to consider during the Risk and Opportunity in 2009: A Conversation With Mike Marks Webinar presented by Modern Distribution Management (MDM).
Technology trends in HVAC distributorships often center on the backroom - bar coding, radio frequency identification (RFID), portable scanning guns, software, etc. However, there is a growing demand on the horizon for increased customer-facing technology, and Tom Craig is planning ahead.
In an effort to provide their customers optimal pricing, distributors are evaluating and streamlining their daily practices. Considering the housing market, materials pricing, new technology, the tightening credit market, and refrigerant issues, two members of The NEWS’ distributor panel share their opinions and strategies.
Who knows what the HVAC environment will be like for contractors 10 years from now? It’s a good question, but one that the New Horizons Foundation (NHF) believes it has a handle on. In its study, “The HVAC and Sheet Metal Industry Futures Study: Industry Trends and Drivers Shaping Alternative Futures,” NHF paints a different picture for contractors than the market of today.
So, how much do you really know about Internet marketing? Do the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) mean anything to you, other than something you need to be doing to grow your business? Do you have any knowledge of how these processes actually work?
With the large amount of HVAC repair services in today’s industry, it’s extremely important to implement a cost-effective marketing plan that your potential customers cannot ignore. Direct mail marketing is the most variable and efficient way to promote the name of your services and help attract new customers.
Returning home from duty, veterans face a new battle once their time of service has passed - finding a new career. To assist these men and women, Don Dwyer Sr., founder of The Dwyer Group, created the VetFran program. Run by the International Franchise Association (IFA), the program was initiated in 1994 after the first Gulf War ended.
Building owners know there will always be problems with the structures they own. But dealing with all the different issues can prove daunting. That’s why a former HVACR contractor from Bradenton, Fla., has developed a one-stop place to deal with those issues - or more correctly, to have all those issues turned over to one person.
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