“Sellin’ ain’t tellin’, askin’ is.” To succeed in sales, you must master the art of asking questions. David Bucchi, sales manager for Jon Wayne Heating and Air based in San Antonio, Texas, has learned the lesson well, and he’s evangelized it among his growing fleet of talented sales pros at the firm.
Many in the industry are still lamenting the loss of the federal tax credits for higher efficiency HVAC systems; however, most manufacturers believe that customers remain willing to pay a premium for better equipment.
HVAC contractors and manufacturers recently gathered with builders, remodelers, public utility representatives, government officials, and more to discuss home performance at Affordable Comfort Inc.’s (ACI) National Home Performance Conference.
Consumers often seek out products that are considered to be the best or most efficient in their class. For this reason, many only consider highly fuel-efficient cars, Energy Star labeled refrigerators, or televisions rated as top performers in consumer magazines. This principle may work with other types of products, but will it work when it comes to the purchase of a high-efficiency heating and/or cooling system?
Customers who purchase high-end heating and cooling equipment want energy savings, as well as total comfort, which is why most contractors offer a wide range of accessories to enhance system performance.
Contractors are usually eager to learn about new products and services that could potentially differentiate themselves from the competition, and John Burrell definitely falls into that category. Read to find out how.
“Some compressor manufacturers claim nearly 40 percent of compressor warranty returns are attributed to burned-out start windings from incorrect hard start devices installed by service technicians,” said Riley Archer, national technical manager, RectorSeal® Corp.
As the economy continues to change, chances are good that you’re examining every aspect of your business for ways to improve your bottom line. A significant opportunity may be found by taking a close look at the capacitors you’re using and considering the total cost of ownership that is associated with every unit.
“This meeting attracts professionals from all across North America and around the world.” With those words, Bruce Badger, president of the International Institute of Ammonia Refrigeration (IIAR), welcomed more than 1,200 attendees to the organization’s 2012 Industrial Refrigeration Conference & Exhibition.
Clockwork Home Services, a Sarasota, Fla.-based franchising company, recently secured an advertising campaign through the AMC television network’s reality series, “The Pitch.” According to AMC, this series offers viewers a glimpse inside America’s top ad agencies as two agencies compete to win a new client’s contract.
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