Aire Dynamics, Inc., of Indian Trails, NC, found a successful way to draw attention: show off a genuine race car at a local store. With assistance from the Charlotte, NC, branch of wholesaler N.B. Handy, Aire Dynamics owner Chris Chopelas was able to bring in the Luxaire-sponsored race car, which competed in the recent “World of Outlaws” series. Before the car competed at the dirt track in nearby Concord, NC, Aire Dynamics had No. 2 on display at a Wal-Mart store in Monroe, NC. According to the contractor, the car definitely drew people in — and the contractor made sure they walked away knowing about Aire Dynamics’ services.
Publication date: 10/15/2001