As part of this year’s theme, “Building Community. Advancing the Industry,” attendees will be able to attend a two-day Product & Technology Showcase, October 20 and 21, providing more opportunities to network with manufacturers and other industry partners, discover innovative products, and explore solutions designed to improve business operations and jobsite performance, a PHCC press release said.

Some exciting new features this year include “Milwaukee Central,” a dedicated area highlighting manufacturers with strong ties to the Milwaukee region, and the ESCO Institute’s “Did You Know Mobile Training Studio,” featuring live demonstrations, hands-on learning opportunities, and a professional podcast broadcast focused on today’s technologies and workforce needs.

Throughout the showcase, attendees can also participate in Learning Labs — interactive presentations led by industry experts covering emerging trends, business strategies, workforce development, and best technical practices. In addition, attendees can also visit the Podcast Pods, where live interviews and discussions will feature industry leaders, success stories, and conversations focused on the future of the plumbing and HVACR industries.

“The Product & Technology Showcase, Learning Labs, and Podcast Pods create a dynamic environment where contractors can learn and discover new ideas,” said Jason Pritchard, PHCC president. “With two days dedicated to these experiences, attendees will have even more opportunities to engage with industry experts and take home valuable insights that can help strengthen their businesses.”

The trade show floor will also feature the PHCC Educational Foundation’s Plumbing Apprentice Contest, in which top apprentices from across the country will demonstrate their skills and compete. The event continues to showcase the skills and dedication of the next generation of professionals.

For more details, including a preliminary schedule, visit phccweb.org/CONNECT. Click here for registration information.