ERIE, Pa. — Reed Manufacturing welcomed Shannon Lessner as its new regional manager for the Midwest markets. Shannon will serve key REED accounts, work with Manufacturer’s Reps, and focus on developing new business in this 11-state area.

Before joining REED, Shannon gained experience in durable goods with time at Werner Company, Spectrum Brands, and Fiskars & Gerber. She brings a background in strong customer partnerships, rep agency management, plus strategic vision to drive successful sales and marketing programs with the REED distributor network. Shannon is looking forward to meeting and providing outstanding service to current customers, plus introducing new customers to the scope and quality of the REED product line.