In addition to receiving product and technology education, upon successful completion of the program, contractors will receive recognition and incentives to provide competitive differentiation in their respective market areas. Program benefits include technical, business, financial, sales, and marketing support, in addition to financial and partnership incentives.
“This new tool will help qualified contractors and distributors stay ahead of the competition through product expertise and training, especially as market demand for duct-free HVAC solutions continues to grow,” said Kevin McNamara, vice president, Commercial Air Conditioning, LG Electronics USA. “It’s more important than ever for industry professionals to be well-versed in duct-free product options, technology, and installation techniques as more consumers turn to these non-traditional HVAC products to heat and cool their living space.”
To qualify as an LG Excellence Contractor Program participant, HVAC contractors must be nominated by their local distributor or an LG sales manager, in addition to completing the online and in-person training courses outlined in the program.
Upon completion of these requirements, participating contractors will have access to the following benefits:
• Online instruction through LG Learning Management System (LMS);
• Instructor-led training courses in LG’s state-of-the-art Training Academies;
• Enrollment in LG Perks Loyalty Program for points towards travel and gift incentive premiums;
• Website listing and consumer lead referrals; and
• Access to LG marketing materials including ads, truck decals, and promotional items.
To maintain LG Excellence status, contractors are required to renew training certifications annually and agree to comply with program guidelines, including providing prompt, reliable service and customer support.
For more information, visit www.lg-dfs.com.
Publication date: 4/1/2013