CLIFTON PARK, N.Y. - Delmar, part of Cengage Learning, has announced the release ofContractor’s Survival Guide: Building Your Business in Good Times and Bad, a reference guide with an emphasis on the fundamentals of business for contractors and construction professionals.

Contractor’s Survival Guideis intended to aid contractors in overcoming hardships and promoting growth amidst the challenges posed by a difficult economy. Written by a contractor with more than 17 years of experience, this new reference guide is said to provide the tools necessary to succeed in any economic climate.Contractor’s Survival Guidepresents techniques to increase leads, cut costs, drive profits, and improve overall productivity.

The guide covers a variety of business topics including identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates and driving business through the Internet and social networking sites, with special attention to industry-specific trends and the latest technologies.

Contractor’s Survival Guidedemonstrates its value through the many useful tips and tricks included that professionals can immediately put into practice,” said Greg Clayton, vice president, Delmar. “This new title from Delmar is an essential resource for any contractor seeking to develop a strong, growth-driven business in today’s market.”

Author Jason Reid is the co-founder of National Services Group, one of the largest residential re-paint contractors in the United States. Reid has more than 17 years of experience in the construction industry and as an entrepreneur. As a veteran of 10 start-up companies, Reid and his partners have been finalists for the Ernst and Young Entrepreneur of the Year awards on two separate occasions. He also serves on the board of advisors for companies in multiple industries.

For more information or to purchaseContractor’s Survival Guide: Building Your Business in Good Times and Bad, visit

Publication date:12/06/2010