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Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Common Cures for a Loud Air Conditioner

The noise from an air conditioning unit can have lots of causes depending on the type of unit. These noises should not be ignored and are almost always a sign something that has gone wrong or is in the process of going wrong.


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Be a Master of Your Business

A lot of small businesses try to be “Jacks of all trades” without mastering any. I am not saying that you cannot have more than one trade in your business. Where I see the problem is when small businesses try to do too much within the same trade.


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How to Integrate Google and Direct Mail to Market Your HVAC Business

Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.


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Staying Connected to Your Customers in This Digital Age

Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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How to Get HVAC Jobs Consistently

Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.


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Skyrocket Your Social Media

A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.


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How to Successfully Bid a New Project

It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.


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The Next Generation

Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.


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How to Sell to Customers Who Bargain: A Lesson in Cross-Cultural Selling

There are natural systems in our American society that we just follow. We stop at red lights, go at green lights, and we certainly don't negotiate prices at the local food store. But what if you were born and raised in India, or China, or another country where bargaining was an everyday tool for feeding your family?
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How to Get a Job in HVAC, Part 3

Becoming a familiar face will enable you to land that first job.
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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

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NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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2015 National Plumbing & HVAC Estimator

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