Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Contractor Licensing Gets a Bad Rap

August 20, 2010

By Butch Welsch

2 Comments

Is contractor licensing a good thing for the public or just a restriction on the number of contractors? When I started writing for this publication about 10 years ago, I agreed to leave the political subjects to the real writers.

Customer Service During the Busy Season

June 30, 2010

By Butch Welsch

No Comments

Well, it’s that time of year again. Thank heaven! The phones are ringing with customers wanting service and with leads for replacement systems. These are the times we look forward to all year.

Give Employees Real Life Training

May 18, 2010

By Butch Welsch

2 Comments

Each one of us contractors realizes the need for training. Some of us do it more than others. Almost everyone provides some type of technician training for their service technicians and installers.

Market, Media, and Message

May 18, 2010

By Lorraine Ball

No Comments

After more than 30 years in sales and marketing roles, I still struggle when someone asks me what is marketing? It is easier to explain what it is by looking at what it isn’t.

Bosses Go Undercover

April 16, 2010

By Butch Welsch

One Comment

I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. If you haven’t seen it, this new show premiered right after the Super Bowl.

Points of Growth That Can Put You Out of Business

March 19, 2010

By Tom Grandy

No Comments

One of the most misunderstood terms in the entire trades industry is the word “growth.” The problem lies in the fact that most business owners mentally see a direct relationship between growth and profitability.

Accountant Can't Run Business

February 24, 2010

By Tom Grandy

No Comments

What should we charge per hour? How should my financial statement be set up? Why does my P&L show a profit but there is no money in my checkbook? What do we need to do to increase profitability?

The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010

By Adams Hudson

One Comment

It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.

Get Your Message to Your Potential Buyers

January 22, 2010

By Butch Welsch

2 Comments

I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. It was so obvious; our company name seen by millions and millions of people and us associated with the biggest annual sporting event.

From the Inside Looking Out

December 10, 2009

By John Lloyd

One Comment

There are changes taking place in our industry that are unprecedented. The changes in efficiency were to be expected, along with working through the phase-out/phase-in of refrigerants.

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Selling Zoning is Easier Than You Might Think

This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems

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