Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.
As editor-in-chief of The NEWS, I am called upon to travel to a lot of industry events. At more than a few of the events I’ve attended lately, a lot of contractors have been raving about the positives of joining a peer group and what it’s done for their business.
Are you, as an HVACR contractor, making a conscious effort to consistently reinvent your business? Don’t be deterred by the trouble Mitt Romney is having consistently reinventing himself; it works better for a business than a presidential candidate. Trust me.