I know this is usually John Hall’s category, but I found an interesting carbon monoxide article online. It seems like the Newark City Council wants to mandate that owners of rental units install and maintain carbon-monoxide detectors in each unit of their property.
Since everyone was in agreement on my take on the company Apple (see previous blog), I thought I would take on a less touchy issue - like global warming.
Lets face it; Apple Inc. is the evil empire. The New York Yankees have nothing on this company. They sell gadgets at obscenely high prices and then make us feel uncool if we don’t purchase them.
In marketing, sometimes it pays to be lucky. And sometimes it pays big time to be lucky. Such was the case with Carrier Corp. who decided a few years ago to buy the adverstising that shows up behind the players and coaches of the Indianapolis Colts during post-game press conferences.
I am sure most contractors would like to believe their employees get a ton of good information from attending a training class. However, in some instances it might be as effective as sending Bobby Knight to anger management class.
I am sure that all contractors have dealt with their fair share of problem customers. You know, the ones where your work is never good enough despite the fact you have delivered top quality product and service.
I will be the first to tell you that I am no marketing guru. However, I realize ABC Heating and Cooling will get you to the top of the air conditioning listings in the Yellow Pages. I also know Bob Smith Heating and Cooling will impress your mother by getting your name on the side of a truck.
Granted this is not HVAC related, but we have four other blogs on this homepage that exclusively deal with the HVAC industry. We will put this video in the “general interest” category.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.
DON'T MISS A THING
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.
With access to over one million professionals and more than 60 industry-specific publications, 
