What works and what doesn’t work in a small business seems to evolve on a daily basis. This mantra rings especially true in the realm of HVAC marketing. Although digital marketing is gaining steam and popularity with contractors, some aren’t convinced the traditional means of advertising are dead yet.
We have been exhibiting in the home builders’ home shows here in the St. Louis area for more than 60 years. While so many things have changed in so many ways over the years, it amazes me that exhibits in shows like these haven’t really changed much at all.
Selling systems at a higher price point makes good sense, especially when the economy is growing, unemployment is low, and credit is readily available. Unfortunately, this has not been the case for several years.
The HVAC Performance Monitoring (HPM) service remotely detects, analyzes, and notifies consumers about HVAC performance issues using patented cloud-based analytics, algorithms, and pattern recognition.