Business Services

Presenting Part 2 of the Social Media Skills Awards

August 29, 2011
I’ve been virtually meeting more and more contractors who are pushing to the forefront of social media, so it’s time to hand out a few more paper plate awards.


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Mobile Office Changes How HVAC Business Is Done

August 22, 2011
Today’s mobile office — the tools and software needed to conduct business in the field — has evolved into a myriad of wireless hand-held devices and programs.


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Most Popular Mobile Device? Too Obvious

August 22, 2011
While there are many wireless devices that field personnel use to stay in touch with other people and access information, it seems that the most popular device remains the cell phone.


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Marketing Magic: Why Your Marketing Isn’t Working Like Before

August 15, 2011
What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
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How to Handle Online Reviews

July 25, 2011
Not long ago, according to Jack Beers of Metcalfe Heating & AC (Manassas, Va.), contractors all followed the old adage: “If you do a great job, your customer will tell nine people. Do a poor job, and they’ll tell 22 people.” But today, as more and more customers post online reviews, Beers explained, “The difference now is that if you do a poor job, they’ll tell 22 million people.”
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A Social Life: When Employees and Applicants Take to Facebook

July 18, 2011
Imagine one of your employees bashes your company or their coworkers on Facebook. You might think that you could fire that employee. But you would probably be wrong. Or consider whether you should Google job applicants. It may seem like a no-brainer, but if you don’t do it correctly, you could end up in the midst of a lawsuit.
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Electronic Revolution Puts Products on Map

July 11, 2011
The NEWS’ eighth annual Dealer Design Awards’ Contractor Services and Software category brought ease, accessibility, and free to the table with its winning lineup of an online training course and two brand new apps.
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Ignoring Social Media Endangers Future Business

July 4, 2011
Social media presents two primary choices: get involved or be left behind. Contractors have heatedly debated that statement, along with many other social media topics, for some time. More often than not, however, the argument circles back to social media relevance. With social media being so new, industry relevance is more a matter of opinion that could be argued from both sides.
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Miracle Closing Technique

July 4, 2011
This article should really be titled “Miracle Closing Technique for the Estimate-Getting Researcher.” As you will read, it’s really not a miracle at all. It’s more common sense. There are many kinds of customers, but the most classic might be the we’re-getting-estimates customer.
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Responding to the Increasingly Aggressive Pursuit of Employers and Undocumented Workers

June 20, 2011
The Social Security Administration’s re-introduction of No-Match Letters, along with U.S. Immigration and Customs Enforcement’s skyrocketing issuance of Notice of Inspections of I-9s, evidences the federal government’s increasingly aggressive stance to curb the hiring of unauthorized workers and to penalize employers who do.
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The manufacturers creating new HVAC technologies are teaching others all about it.

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Will Winchester, service manager, Poudre Valley Air, Fort Collins, Colo., joins the NEWSMakers podcast to discuss the latest court ruling about regional furnace standards. We discuss that, the process as a whole, how customers have responded, and much more.
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