Business Services

Defender Direct Expands into HVAC Market

Home Security Company Acquires Five HVAC Firms
December 23, 2013

The company has acquired five HVAC businesses in the Midwest and is now working to integrate them into its corporate culture.


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Coupons Drive Business, Attract New Customers

Jury Out on Success of Deep Discount Sites
December 23, 2013

More and more managers are doing something different to drum up business and are considering nontraditional methods to maximize their spot in the marketplace.


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HPC Sales Come in All Forms

The More the Merrier for HVAC Contractors
December 16, 2013

Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
December 16, 2013

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Nexstar Network Members Reenergize at Super Meeting 2013 in Indianapolis

Event Drew Largest Crowd in 34 Years
December 9, 2013

The Nexstar® Network Super Meeting 2013, held in early October in Indianapolis, was a successful, optimistic event, according to attendees.


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Small Contractors Find Ways to Compete With Big Firms

Reputation, Referrals Key to Overcoming Size Factor
November 11, 2013

When it comes to operating in a major metropolitan area, how much does size matter? 


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
November 11, 2013

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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ACCA Examines Performance Contracting

Meetings Focus on Comprehensive Contracting Energy Solutions
November 11, 2013

Home- and building-performance contracting is gaining momentum, as illustrated by the recent ACCA Building Performance Forum sponsored by The NEWS. The second annual event saw a 19 percent increase in contractor attendance.


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Nov. 7, 2013: Free eBook Provides Contractor Success Tips

Book Describes How Contractors Can Better Develop Their Business and Improve Performance
November 7, 2013
Steps that contractors of all types can take to improve their financial performance are described in a free eBook, Contractor Success Tips by Paul Sanneman. The book can be downloaded from Sanneman's Dream Business Coaching website.


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Understand Your Website’s Visit-to-Lead Conversion

Not Knowing Your Numbers Can Result in Wasted Advertising Dollars
November 4, 2013

Your website is not a brochure; it’s a sales rep. If you want to grow your business, you need to change the way you think about your website. 


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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2014 April 21

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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