The evolution of communication has brought the HVACR industry to the doorstep of video production. For some, this is a welcome step, but for others the thought of producing effective videos inspires a cold sweat.

Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.

Consider the number of tablets that are now available from Apple, Barnes & Noble, Amazon, Samsung, Microsoft, and Google. Add in the vast array of smartphones, netbooks, and laptops that are continually being introduced, and it’s no wonder that contractors may have a hard time deciding which mobile device(s) to choose for their field personnel.

The ability of consumers to obtain credit is an important driver of the U.S. economy, as it stimulates growth by allowing consumers to purchase items they may not be able to pay for with cash. Obtaining credit is especially important for those who need to purchase big-ticket items, such as heating and cooling systems.

Across the HVACR industry, contractors and trade associations are welcoming veterans in an organized and conscientious way, with numerous success stories resulting from their efforts.

The clients are different, but the question is always basically the same. Can you redesign my website? It doesn’t matter how the question is phrased, every time it’s asked, I give the same response.