Sure, it’s great to attend live events put on by trade associations, manufacturers, and even trade publications, like this one, but no one can afford the time or money to attend them all. And, that is where the webinar becomes your friend.
There are few traditions quite like creating a New Year’s resolution. Losing weight, eating better, spending more time with family — the ideas are endless. Statistics show that around 45 percent of Americans come up with some form of goal prior to the next calendar year.
What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”