The Internet has made it easy to craft and manage a personal brand. If you want to show up high in search engine results when someone looks for you online, a professional biography is fast becoming a requirement for today’s business executive.
The right program must fit your particular business model, functional requirements, spending range, operating system considerations, integration needs in terms of the other programs it must communicate with, and many more personalized factors. Is there one program that fits all these possible combinations? Of course not!