Online booking and soft phone systems are two key integrations that will help with an enriched customer experience and more streamlined operations.

If current smartphone usage trends are any indication, this type of consumer experience could soon move from the exception to the norm. With some forward-thinking contractors, it’s already the reality.

At some restaurants, customers can place an order online and go pick up lunch “as soon as possible” or “at a scheduled time.” Increasingly, service providers — like medical offices — are giving customers the option to schedule online, too. And the HVAC field is no exception.

Western States Home Services has announced the launch of its new website. According to the company, the user-friendly site supplies information on its heating and air conditioning repair and installation services, customer testimonials, coupons and specials currently being offered, social media links, and more.