ARLINGTON, Va. - As part of the educational program planned for the 2004 Air Conditioning Contractors of America (ACCA) Conference & Indoor Air Expo, special sessions will be held for contractors on marketing and management issues. ACCA's focus for this year is on "real world" education that contractors can apply to their business.

The marketing workshops will include "High Performance HVAC Marketing," "Making the Most of Every Sales Opportunity," "The Five Critical Components of Providing Customer Service," "E-mail Marketing: This Time It's Personal," "The Benefits of Extended Service Agreements," and "How to Create and Market a Commercial HVAC Planned Replacement Program."

The 2004 ACCA Conference will be held Feb. 25-28 in New Orleans at the New Orleans Marriott. For more information, visit www.acca.org.