CHICAGO P1 Service Group, a business growth partner that provides resources to its home service partner companies across the country, announced the hiring of five new team members.

“Adding these seasoned, subject-matter experts with long-standing industry relationships to our team elevates our ability to deliver our ‘people first’ approach to a growing number of first-class home service companies around the nation,” said Jeff Belk, CEO of P1 Service Group. “Our new team members help P1 stand out as the most experienced business growth partner in the home service industry. Their integrity and commitment to excellence perfectly complement our values and will support our partners in creating unique growth avenues.”

The new team members include:

  1. Steve McConnell, chief financial officer. McConnell, who has more than 20 years of experience supporting the growth of multiple private-equity-backed companies, will assist P1 and its partner companies in developing functional programs for the accounting and human resources departments.
  2. Lisa White, vice president of partner relations. White has spent more than 22 years in the trades, including 21 years with the Nexstar Network. She has a decades-long relationship with both Belk and P1 President Justin Carrol, and now joins P1 to lead business development, guide partner companies in operations, and help contractors navigate the changing dynamics of the home services industry.
  3. Dan Friesen, vice president of training. Friesen started in the trades in 1993 and spent 17 years at Nexstar, where he trained more than 50,000 people. Friesen, who joined P1 after knowing Belk, Carrol, and White for nearly 20 years, supports partners by managing and advising on the continuous training of their team members.
  4. Michelle Fadeley, vice president of marketing. Fadeley has more than 20 years of comprehensive experience leading marketing strategies and initiatives for companies ranging in size from start-ups to those with established national footprints. Recruited for her breadth of experience in growth marketing, Fadeley helps P1’s partner brands grow by delivering personalized recommendations on marketing best practices and lead generation.
  5. Donata Hammonds, vice president of recruiting. Hammonds previously spent seven years running a successful recruiting business that worked with home service companies, including working with Carrol for more than two years, before coming to P1. At P1, Hammonds collaborates with partner companies to optimize recruiting strategies and ensure a reliable pipeline of strong talent.


“This group’s expertise will help P1 achieve long-term growth and success,” said Justin Carrol, president of P1 Service Group. “We’re delighted to have each of them on the P1 team and to assist our growing partner network.”

P1 Service Group is financially backed by River Sea Network and The Edgewater Funds.