“Another satisfied customer” has been used as a business mantra since man first learned to trade goods and services in exchange for payment. No matter the industry or trade, good business is providing services to meet the customer’s expectations, assuring them that their money was well spent and their problems were ultimately solved. The customer had a need, they contacted you, and their need is then satisfied. But is just “satisfying” customers good enough to build a successful business?
Does showing up in a clean uniform, doing everything on your tune-up checklist for a fair price, and not hearing any complaints, mean you can bank on becoming their preferred contractor for years to come? Our hearts say they’ll love and remember us forever, but the data says they probably won’t be able to recall our company’s name in a matter of hours.