Digital marketing grows more important each year. HVAC contractors remain challenged for best practices in a medium that changes constantly. Several speakers at this years’ Service World Expo presented ways for HVAC contractors to best invest their marketing dollars online and how to protect those investments.
Chris Yano, CEO of Ryno Strategic Strategies, told HVAC contractors that they need to measure the results from online marketing. They need to know where customers are coming from. They need to know if they are coming in through pay-per-click ads or through SEO.