The very best salespeople know the most powerful sales presenters are not themselves but their customers. I’m not talking about a simple referral or introduction; I’m talking about your customers selling to potential customers on your products or services.
You’re thinking, “Wow, that sounds great, but how exactly do I make that happen?” The answer is pretty straightforward, but the execution of this simple principle is extremely difficult. This is why very few salespeople are able to turn their top customers into powerful allies.