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In his book, The Brand Called You, Peter Montoya suggests that the real reason people do business with you is because of you - not what you sell or the location of your business. As he states, "You are the business."

Times were simpler back in 1904. From those early gas-fired boilers to today's sophisticated home comfort systems, Bryant Heating and Cooling Systems has come a long way. And while you're at it, put candles on the cake for CertainTeed Corp. as well.

This week's issue of The News provides a firsthand look at what some manufacturers are doing to help inform commercial contractors and school district employees about the products they market for improving the indoor air quality (IAQ) in school buildings.

Last month, we talked about how New Year's resolutions can be a benefit if we really make an effort to do what we say we're going to do. As in my last column, here are several suggestions for resolutions.

March 2-4 Mechanical Drives Training National Technology Transfer Dallas 800-922-2820 www.nttinc.com March 3 Mobile A/C Update 2004 Mobile Air Conditioning Society (MACS) Scottsdale, Ariz. 215-631-7020 www.macsw.org March 6 Combustion &

Could it be that HVACR techs are discouraging people from joining the industry? They may not be chasing people away from the industry deliberately, but many techs are doing it by default - and you just may be their unwitting accomplice.

I have a few causes that make me stand on a soapbox and shout. Carbon monoxide poisoning and poor school IAQ are two of them. Blood donation is another.

Refrigerants continue to be a major topic in the industry - even though it has been almost 20 years since warning flags first went up over the future of long-used CFCs.

There are more than nine full months before we can all go to the polls to elect the next president of the United States. But what happens between now and then is just as important.

United We Sell I was running through the TV channels this weekend, and my eyes and ears tuned into the paid commercial by Sharper Image, selling their electronic air cleaner.