I was musing over some current topics — marketing being one — with a contractor friend of mine recently. My friend had an interesting perspective. He talked about the need for a brand name image in the HVACR trade, similar to Roto Rooter in the drain cleaning business or Orkin in pest control.
I am encouraging all of our readers to go to The News website and participate in our latest online poll. And while you’re at it, don’t hold back. If you have strong feelings about our latest poll topic, then go crazy. Show us the chip on your shoulder. Bring your soapbox and rant until you can’t go on any longer.
This editorial was written on the morning of the ceremony of the closing of the World Trade Center recovery site. That solemn, simple ceremony contained two seemingly contradictory messages: It’s time to move on, and … we will not forget.
John Hall was given the day off. You will not see his words of wisdom on this page this week. Call it a boss’ favor for a job well done. Yes, Mr. Hall, business management editor here at The News, was recently honored by the American Society of Business Publication Editors (ASBPE).
JUNE 18-19 Residential Mechanical Ventilation Installation HRAI SkillTech Academy Portland, ME 800-267-2231 19 Selection And Use Of Alternative Refrigerants ICOR International — Johnstone Supply Appleton, WI 920-991-9670 19-21 Mold Boot