Articles by Butch Welsch

Know What’s Happening in Your Business

October 1, 2012
There is so much happening in our business world today that it is often difficult for us as contractors to stay focused on the real purposes for which we are in business. What is that purpose and how can you stay informed?


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Don’t Give Away Your Summer Profits

September 17, 2012
Now that you are basking in what hopefully has been several profitable months, I’m here to give a reality check. We don’t want to give away in the last three or four months of the year all that we worked so hard to earn.


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Learning From Sting Operation

August 13, 2012
The NBC “Today” show recently showed a “sting” operation on air conditioning contractors. Since the program was aired, HVAC chat rooms have been filled with conversations. What’s the buzz about?


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HVAC Customers Are Different Now

July 16, 2012
This is a dangerous subject about which to write. For one thing, I know very little about the subject. Secondly, most of you out there probably either know all about it and consider yourselves experts, or you are like the rest of us who know just enough to be afraid of it. What topic is it? 


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Adjusting to the New Economy

June 18, 2012
“Contractors beware! If you are at all like me, you have been anticipating that the new residential construction market is just a year or so away from rebounding to previous heights.” Is it true, or is there more to this story?


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My Two Cents: Cheap Tune-Up Can Provide High Cost for Contractor, Industry

June 11, 2012
I hope you had a chance to read the recent article in this magazine by Joanna Turpin regarding ‘Going Against the $29 Tune-up.’ I have to declare that this is not a subject on which I have mixed feelings. In fact, I have very strong feelings.


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Sometimes Contractors Need Outside Help

May 7, 2012
Often we find ourselves so caught up in the day-to-day activities in which we are putting out fires that we are unable to step back and try to figure out how to prevent the fires in the first place. There is one method that I have found that can really help to make you take the time to look at why there are fires and emergencies in your organization.


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Talking Refrigerants and Regional Standards With Your Customers

March 5, 2012
We, as contractors, have to walk a very fine line when it comes to deciding what issues/opportunities we go after. The reason for this is that we have a responsibility to our customers to make them aware of upcoming issues in order that they, the customers, may make informed decisions regarding the issues confronting them.


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Prepare to Run Your Business

February 20, 2012
Do you arrive at the office each morning prepared to accomplish a list of goals you have set for yourself? Or are you the type who arrives full of energy for the day ahead and gets caught up immediately in a minor problem that sidetracks you until the day is half gone and you have not really accomplished much of anything? 


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Go Over Your End-of-Year Checklist

December 19, 2011

It’s the end of another year. Is it just me or does it seem that the years seem to be going by more quickly? As the year comes to an end, besides celebrating Christmas and the other holidays, we should be putting in some time planning for 2012.


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Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.

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NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

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