Butch Welsch Articles

Maintenance Agreements: Gifts that Keep on Giving

These programs are essential to the growth of your company

July 17, 2017

A good maintenance agreement program is a must for any HVACR contractor looking to grow. And now is as good a time as ever to start your maintenance agreement program.

Better Businesses Respond Diligently to Customer Complaints

An inside tip on common BBB complaints that can be easily avoided

Butch Welsch

June 12, 2017

I have been an active member of the Better Business Bureau (BBB) here in St. Louis for more than 30 years. Through that time, I have learned some interesting things I’d like to share, which I believe will be worthwhile to contractors.

Kids: Choosing the Trades Over College May Earn You More Money

Many youngsters would be better off working with their hands

Butch Welsch

April 17, 2017

We have an interesting, well-paying industry, we just need to make sure we’re educating people about the opportunities it offers.

HVAC Service Is Still HVAC Service, Even in the Digital Era

The success of your company depends on it

Butch Welsch

February 20, 2017

Changes in the industry certainly bring challenges. Contractors must be prepared to provide information and answers regarding all of these new and different technologies. But, now comes the important part. It’s absolutely critical that contractors not lose sight of the personal and service portions of their businesses.

The Recipe for Success: Consistency, Honesty, and Trustworthiness

My message is rather simple

Butch Welsch

January 30, 2017

Putting out false and/or misleading advertising may show some short-term benefits to your company, but, in the long run, you are damaging both yourself and the industry.

Successful Companies Condone Catch-and-release Contracting

Butch Welsch

November 28, 2016

Everyone seems to be so busy with jobs, family, etc. these days that what little free time they have, they certainly don’t want to spend it inside their furnaces.

Recruiting, Hiring, Training, and Retaining Qualified Technicians

The definition and understanding of paying employess fairly has become an issue

Butch Welsch

October 31, 2016

In order to keep us competitive in the residential service market, we have continually negotiated a lower wage contract for our service technicians. Unfortunately, we have found that, as of late, this lower wage level has made us susceptible to pirating of our people.

My Two Cents: Strive to Make Random Acts of Kindness Less Random

Make kindness part of your company culture

Butch Welsch

September 12, 2016

Random acts of kindness and being thoughtful to both customers and employees goes a long way in making a business successful.

My Two Cents: The Price is Right – Or is It?

Butch Welsch

August 15, 2016

Pricing is definitely a moving target. Make sure the systems you have in place allow you to be flexible and grant you the ability to make changes when equipment, overhead, or any other items change price.

My Two Cents: When it Comes to Catastrophes, Be Proactive, not Reactive

Quick — do it now, before the next disaster strikes

Butch Welsch

July 18, 2016

Don’t do like we did and wait for something to happen. Give a little thought to how the business would handle not having any one of its key employees. Quick, do it now, before the next disaster strikes.