Articles by Butch Welsch

As we move from one crises to the next, we’re forced to put out fires of all kinds along the way and answer to issues that occur with our employees on a daily or hourly basis. Given the circumstances, it’s very easy to get distracted from our main purpose. 

Training needs to occur at all levels of the company. It’s just as important for a comfort consultant or sales engineer to be trained on the latest technologies in the models he or she is selling as it is to train the actual installer on that equipment’s actual installation methods. 

The important thing we contractors have to remember is that not only are we helping ourselves by selling these accessories, but we are making our customers’ homes more comfortable and livable.

Contractors, please carefully look at how you do business. Please don’t resort to tactics that set our industry back to the 1950s. We are an industry that does the public a tremendous service. It’s unfair to our customers, and the industry as a whole, if we lower ourselves to these unethical sales standards.

Your company, branch, or department will achieve much more if you lead that group rather than act as its boss. A great New Year’s resolution would be to resolve to be a leader and not a boss.