Articles by Butch Welsch

Customer Service During the Busy Season

Well, it’s that time of year again. Thank heaven! The phones are ringing with customers wanting service and with leads for replacement systems. So now we have a different problem to deal with than trying to keep our technicians and installers busy. All of this is good if we handle it properly.
Read More

Choosy Students Aren't Choosing HVAC Industry

Several months ago I wrote about the need for us as contractors to do the right things to encourage young people into choosing our trade. Lately, however, I have become aware of the fact that there is another area of need that we in the industry are going to have to address - interest.
Read More

Give Employees Real Life Training

How many of you do any business training for your service technicians and installers? I’m guessing not very many. However, how many of you have ever been asked by one of those service technicians or installers regarding the fact that you charge at least $90–130 per hour and yet he only takes home $25 per hour?
Read More

Bosses Go Undercover

I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. If you haven’t seen it, this new show premiered right after the Super Bowl.
Read More

Bosses Go Undercover

I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. Its premise is that the president/CEO of a large corporation goes “undercover” within his own company to see how things are operating.
Read More

My Two Cents: Where to Place the Advertising Dollars

In our last column, we looked at the things we need to understand about the makeup of our customers. Now our job becomes that of determining which media does the best job of reaching potential customers. Whereas a few years ago there were just a few advertising options available, now the options are almost endless.
Read More

My Two Cents: Get Your Message to Your Potential Buyers

I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. When I woke up, I remembered I had spent the previous day working on my ad budget for the year. The irony of the Super Bowl ad hit me. In my dream I hadn’t bothered to determine who really is my audience.
Read More

My Two Cents: Thinking Positive in 2010

As we prepare for 2010, it’s time to quit fretting about the times we have had the last couple of years. It’s time we took our destiny into our own hands. Let the negative talk and pessimism be for others; let’s be positive and optimistic when we talk to our employees, our customers, and everyone we encounter.
Read More



Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C. Post date: May 28, 2015.


NEWSMakers: Kevin Conrad
Kevin Conrad, president, Kevin Conrad Heating and Cooling Inc., Nantucket, Massachusetts, breaks down working in the New England climate, the benefits of insulation foam, and more.

More Podcasts


NEWS 07-06-15 cover

2015 July 6

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Online Reviews

Do you track online review sites like Yelp to look for comments on your company’s performance?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con