Articles by Butch Welsch

My Two Cents: Get Your Message to Your Potential Buyers

I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. When I woke up, I remembered I had spent the previous day working on my ad budget for the year. The irony of the Super Bowl ad hit me. In my dream I hadn’t bothered to determine who really is my audience.
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Get Your Message to Your Potential Buyers

I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. It was so obvious; our company name seen by millions and millions of people and us associated with the biggest annual sporting event.
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My Two Cents: Thinking Positive in 2010

As we prepare for 2010, it’s time to quit fretting about the times we have had the last couple of years. It’s time we took our destiny into our own hands. Let the negative talk and pessimism be for others; let’s be positive and optimistic when we talk to our employees, our customers, and everyone we encounter.
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My Two Cents: Learning at SMACNA

When I found out that nobody from The NEWS was attending the SMACNA Convention in October, I suggested to Mike Murphy that perhaps he would like to have me file a report. I should have known when he answered “Yes” so quickly that maybe it wasn’t going to be as easy as I might have thought.
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Gift Cards for HVAC

The older I get, and according to relatives the more difficult to buy things for, the more often I receive gift cards. The whole issue of gift cards made me think how they might apply to our business. I have been trying to figure out a way that we could integrate the sale of gift cards into the culture of the HVAC business.
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My Two Cents: Management and Labor Need to Pull Together

Whether you are a union contractor dealing with union leadership or a non-union company that deals directly with its employees, a true labor–management partnership will be the best way to move your business forward in the future.
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Surviving in a Tough Economy

We are only hurting ourselves if we sit back and complain that business is bad for any number of reasons. Sure it has been cool and sure the economy is an issue, but look around and you will find contractors who are surviving quite well and, in many cases, even prospering in these times.
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Learn From Your Mistakes

One of the advantages of being in the business for a number of years is learning from your mistakes. Hopefully, this self-evaluation of a contractor will help encourage others of you to not make the same mistake repeatedly as I seem to have done.
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My Two Cents: Learn From Your Mistakes

One of the advantages of being in the business for a number of years is learning from your mistakes. Hopefully, this self-evaluation of a contractor will help encourage others of you to not make the same mistake repeatedly as I seem to have done.
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Are You Prepared for the Conversion?

Those air conditioners in your warehouse are about to become pumpkins. Well, maybe not pumpkins, but about as worthwhile. Not long after Halloween this year, those R-22 air conditioners will no longer be made. I certainly hope you have taken steps in your company to prepare for the conversion to R-410A.
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Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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