Articles by Butch Welsch

By Failing to Plan, You’re Planning to Fail

January is a Great Time to Look at the Big Picture

It is necessary for us to step back and look at the big picture, at times, to make sure that our contracting firm is really headed in the right direction. 


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My Two Cents: Crooked Contractors Make Me Sick

The HVAC Industry is Not Without Its Share of Bad Apples

Frequent readers of this column are aware that I am extremely concerned about the image of our industry. Having been involved for as many years as I have, I have seen that image change and improve very significantly over the years. 


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Seeing a Decline in HVAC Service Calls?

We have noticed what may be an alarming trend that our number of service calls has been declining over the last four years. Internally, we have had numerous discussions regarding this situation, and I thought it might be worthwhile to share our thoughts.


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Geothermal: A PowEARTHful Investment

Even the Most Modest Contractors Should Consider a Geothermal Investment
As a contractor who likes to stay out in front of the public eye, I receive more questions regarding geothermal systems than any other topic. It appears to me that those of us in the contracting community are not doing a very good job of informing the public about geothermal.


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Caring for Your Customers

Random Acts of Kindness Do Make an Impact
Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.” 


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Contractor Training Defies Price

The Only Thing More Expensive than Training Is not Training

The need to provide training is something which, as contractors, we need to continually remind ourselves about.


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My Two Cents: Forget about the Sun, It’ll Be There in the Morning

Contractors Should Focus on Business Aspects They Can Control

It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.


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The Price is Right?

Can you remember back not too many years ago when things were really going well and we got into the habit of raising prices every six months or so? 


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How to Effectively Contact Customers

AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.


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My Two Cents: Customers Demand Respect

The most important thing for consumers is to be heard and respected. Those two emotional impacts are more important than having their issue resolved. 


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

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NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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2015 January 26

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Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
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2015 National Plumbing & HVAC Estimator

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