Articles by Angela D. Harris

Is HVAC Franchising For You?

Contractors Discuss the Ups and Downs of HVAC Franchising
By Angela D. Harris
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The U.S. Census Bureau is gearing up for the 2012 Economic Census and one of the topics it will be studying across the nation is franchising. In the meantime, HVAC contractors are left with a question, the answer to which could significantly change their businesses. “To franchise or not to franchise,” that is the question.


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Business Profitability Is Questionable

By Angela D. Harris
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Is your business profitable? It’s a simple question, but for many HVAC contractors their answer is often unsure.


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Heat Pump Sales Depend on Area, Fuel Prices

Contractors Share Regional Market Experiences
By Angela D. Harris
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A key aspect that contractors can consider to determine whether or not a heat pump is the right choice for a customer is their region. And in areas where natural gas supplies are limited and other sources like electricity, propane, and oil are used, the return on a heat pump investment can often be seen quickly.


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Social Smack Talk Threatens Businesses

By Angela D. Harris
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Free speech is back on the chopping block, and the outcomes of recent incidents may have an effect on the social aspect of your business. 


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Can Your Business Handle Extreme Weather?

By Angela D. Harris
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Dealing with the weather is something HVAC contractors do all the time. The question this year is, “Are contractors ready to deal with extreme weather?”


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Trashed Trucks Still Talk

By Angela D. Harris
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Do you remove all decals from old service vehicles before you sell them off?
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Improving Economy Needs Skilled Workers

By Angela D. Harris
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Contractors across the nation are finding that although the HVAC industry has experienced change in the recent economic crisis, its need for skilled labor and certified technicians has not been completely abated by the influx of displaced workers from the economic downturn. Other trade industries have noticed this problem, too.


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Avoid Ugly Girl Mentality, Change Industry Emphasis

By Angela D. Harris
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HVAC is not a sexy career. To be fair, most careers aren’t that sexy either, but somehow it seems easier to sell the idea of rocket scientist than HVAC technician. The question is: How does an industry make itself more attractive?


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Insight from an Oil Change

By Angela D. Harris
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\Whether it’s an oil change or a no-heat call, service providers need to consider the customer’s reaction to the price.


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Get Comfort Feedback

By Angela D. Harris
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What is the business of HVAC? The answer to that question has evolved over the years, but comfort should still matter.


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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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