Articles by Angela D. Harris
December 20, 2010
“We thought of the name and the message to the public before we ever started the organization.” These are the words of 2010 NEWSmaker Jim Abrams, CEO of Clockwork Home Services®. Celebrating its 10th anniversary this year, Abrams has stood steady at the helm of Clockwork through 2010’s game-changing achievements. Read More
December 16, 2010
Have you been on YouTube yet? Why not? For quite
a few reasons it is one of my favorite sites. One, I find that I am no longer
required to read instruction manuals; someone has already made an instructional
video for me.Read More
December 6, 2010
No longer satisfied with consumption of traditional media alone, the sight and sound consumer is now looking to simultaneously be educated and entertained, with an emphasis on entertainment. Thus, video marketing has emerged. As an HVACR contractor, you should be working on a video strategy right now.
November 30, 2010
Flipping channels late one night, I found the
solution to all my heating problems; at least that is what Richard Karn, a.k.a.
Al Borland, and Bob Vila wanted me to think. Together the two took me on a 20
minute adventure as to why I should invest in an EdenPure Heater. Read More
November 10, 2010
The votes are in and it’s decided; a majority of
the nation is not too happy with the changes made by the White House thus far
and they are hoping the large number of Republicans recently voted in will make
them happier. Read More
November 8, 2010
Halloween has passed, Thanksgiving is on the horizon, and midterm elections have shaken up the political playing field. What is an HVACR contractor to do? Have a sale. Admittedly, the HVACR industry does not operate in the retail realm, but this year of economic ups and downs could warrant a change in marketing tactics.
October 20, 2010
Jobs are still hard to find in many regions of
the nation, but according to CNNMoney.com, “enrollment at for-profit schools -
a category that includes most trade schools - has jumped dramatically during
the recession, to nearly 1.8 million students from about 365,000 in the last
several years.”Read More
October 18, 2010
Overall confidence in the recovery seems to wax and wane with each evening news report. In a Modern Distribution Management webinar hosted by Dr. Adam Fein, Ph.D., president of Pembroke Consulting Inc., Fein told attendees that many of them could plan for growth in 2010, 2011, and beyond, but to keep expectations in check because growth talk is growth from a much lower base.
October 11, 2010
It’s agreed. Women should work in the HVACR industry. That was an easy question. So simple in fact, many of the contractors The NEWS posed that question to were seemingly surprised we even asked. It was the qualifying question as to where women fit in the HVACR industry that produced some differing opinions.
October 4, 2010
There are quite a few crazy ideas in the HVACR industry’s history, but it’s the future that contractors, manufacturers, and distributors are trying to understand. For the HVACR industry, social and digital media aren’t the future though; they are the crazy ideas of today.