Articles by Mike Murphy

Losing the Thermostat Wars

I discreetly cheer for whichever team is behind while watching football games on television. Truth be told, I nearly always root for an underdog. So it is that I stand and cheer for the unappreciated thermostat on the wall.
Read More

It's a Bird, It's a Plane, No It's a Feature

Feature selling is what it's all about for too many HVAC salespeople. It takes a while to truly understand that the customer only cares about those aspects of the product that produce benefits for them. A red car is only a red car unless it's someone's favorite color. Then, it's a benefit.
Read More

The Language of HVAC is Tough

English has got to be one of the most difficult languages to master, I mean really - A–E–I–O-U and sometimes Y? And, if that weren't enough, let's say a kid wants to get a job in some promising industry. Think of all the abbreviations and acronyms that await.
Read More

IAQ - An Unfulfilled Dream

Residential HVAC contractors traditionally solve space heating and cooling problems. However, a study conducted a few years ago suggested that temperature issues may only occur in 17 percent of homes. If so, there may be a lot of opportunity being missed.
Read More

An Icon Retires

On July 21 there will be the passing of a Lennox baton - John Norris Jr. will trade his role as chairman of Lennox International for more travel time with his wife, more fishing, some bird-watching, and more time with his favorite philanthropy, the Nature Conservancy.
Read More

Meet the Press

As often as we ask our contractor and distributor readers to tell us about interesting aspects of their businesses, perhaps knowing a little more about us would be helpful.
Read More



Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Leslie McDowell

Leslie McDowell, director of communications at the Building Performance Institute Inc., discusses the nonprofit organization's new homeowner centric website. Posted on April 10.

More Podcasts


NEWS 04-13-15 cover

2015 April 13

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Global Warming

Do you believe in man-made global warming?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con