Articles by Mike Murphy

Losing the Thermostat Wars

I discreetly cheer for whichever team is behind while watching football games on television. Truth be told, I nearly always root for an underdog. So it is that I stand and cheer for the unappreciated thermostat on the wall.
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It's a Bird, It's a Plane, No It's a Feature

Feature selling is what it's all about for too many HVAC salespeople. It takes a while to truly understand that the customer only cares about those aspects of the product that produce benefits for them. A red car is only a red car unless it's someone's favorite color. Then, it's a benefit.
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The Language of HVAC is Tough

English has got to be one of the most difficult languages to master, I mean really - A–E–I–O-U and sometimes Y? And, if that weren't enough, let's say a kid wants to get a job in some promising industry. Think of all the abbreviations and acronyms that await.
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IAQ - An Unfulfilled Dream

Residential HVAC contractors traditionally solve space heating and cooling problems. However, a study conducted a few years ago suggested that temperature issues may only occur in 17 percent of homes. If so, there may be a lot of opportunity being missed.
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An Icon Retires

On July 21 there will be the passing of a Lennox baton - John Norris Jr. will trade his role as chairman of Lennox International for more travel time with his wife, more fishing, some bird-watching, and more time with his favorite philanthropy, the Nature Conservancy.
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Meet the Press

As often as we ask our contractor and distributor readers to tell us about interesting aspects of their businesses, perhaps knowing a little more about us would be helpful.
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2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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NEWS 05-25-15 cover

2015 May 25

Check out the weekly edition of The NEWS today!

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The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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