The irrational exuberance of some salespeople amazes me. In an effort to regurgitate every factoid about their product, in an effort to manipulate responses with questions, in an effort to get the sale at any cost, they forget one very important point. Listen to the customer.
A spate of energy legislation this past summer has resulted in U.S. House and Senate versions that will likely be negotiated into one regional mess. The crux of the matter for the HVAC industry is regional efficiency standards.
At the risk of sounding crass and capitalistic, the green movement won’t survive unless it can gain commercial success in the marketplace. In other words, if people can’t make money doing it, it’s just another fad.
Taking vacations in the summer is stressful, and sometimes downright near impossible. Chances are that you found it hard to leave the work at the office - assuming you were even able to get away for a few days.
you decide to make a radical change in your business approach, you may consider
that switching from residential
new construction to residential replacement can be like going from night
to day for your company.
Protecting trademarks means threatening to sue when someone else uses your name without the appropriate ™ or ® marking. However, how is everyone supposed to know what is a trademark violation and what is not?
The common practice of trying to get a bargain at any price causes me to wonder: In our world of auctions and reverse auctions, just how cheap is too cheap? Within the HVAC business, perhaps the most notorious of offenders in the buy-it-cheap world is a common weekly event otherwise known as commercial bid day.
In the second of a series of Special Reports,
leaders of three commercial manufacturing companies met with John Conrad,
publisher, and Mike Murphy, editor-in-chief of The NEWS to discuss green building.