Articles by Mike Murphy

Murphy's Law: Protect the Trademarks

By Mike Murphy
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Protecting trademarks means threatening to sue when someone else uses your name without the appropriate ™ or ® marking. However, how is everyone supposed to know what is a trademark violation and what is not?
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Stepping Up Your Inside Game

By Mike Murphy
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As the summer selling season wanes and the ebb of a new fall season is only days away, there may be a few lessons to be learned from air conditioning and heat pump shipment trends.
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Pricing and the Bid Day Blues

By Mike Murphy
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The common practice of trying to get a bargain at any price causes me to wonder: In our world of auctions and reverse auctions, just how cheap is too cheap? Within the HVAC business, perhaps the most notorious of offenders in the buy-it-cheap world is a common weekly event otherwise known as commercial bid day.
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Special Report: Green Building

By John Conrad and Mike Murphy
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In the second of a series of Special Reports, leaders of three commercial manufacturing companies met with John Conrad, publisher, and Mike Murphy, editor-in-chief of The NEWS to discuss green building.
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Efficiency Gaining Ground, Again

By Mike Murphy
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Just when some may have been thinking that discussions of unitary equipment efficiencies were going to be relegated to the back burner for a while, the heat gets turned up.
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SEER Ratings Challenged

By Mike Murphy and Joanna R. Turpin
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This article explores the nature of the efficiency tests required by the U.S. Department of Energy (DOE), and raises issues (not unlike those being raised by the DOE itself) about the validity and long-term future of these test procedures.
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Different Products, Different Places

By Mike Murphy
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Confusion reigns supreme, at least in the world between my own floppy ears. Perhaps you look at things differently, but I see a tremendous amount of the color gray in between the ebony and ivory.
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Regulations: Next Big Hurdle

By Mike Murphy
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“Be careful what you wish for,” said Tom Huntington, general manager of York, a Johnson Controls company, during a recent conversation about government regulations. Huntington is a pretty astute observer of what is developing not only on Capitol Hill, but around the nation.
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I Have a Dream

By Mike Murphy
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During this week of our nation’s Independence Day celebration (and the proverbial hottest day of the year, which is good for business) - a little dreaming of what this industry could be.
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Special Report: Commercial Insights

By John Conrad and Mike Murphy
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"Climate control has become a highly skilled trade, but it remains hard for the industry to attract young people.” John Conover, president of Trane in the Americas, set the tone for this Special Report, as he captured what is often referred to as the No. 1 challenge the HVACR industry faces.
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NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

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